Mission, Vision, Core Values Crafting helps organizations define their purpose, desired future, and guiding principles. Through interactive workshops, we guide your team in crafting a compelling Mission Statement, developing a visionary Future State, and identifying Core Values that shape your company culture.
DEFINITIONS - LEVELING OFF
MISSION
Articulates the reason for being or the purpose why we exist or organized for.
Guides the day-to-day operations of the organization.
Communicates to external stakeholders the core solutions the organization provides.
Motivates employees toward a common near-to-medium term goal.
VISION
Describes the future of the organization when it does very well on its purpose.
Reveals what the company aspires to be or hopes to achieve in the long-term.
Is inspirational and motivational.
Provides direction, mapping out where the organization is headed.
VALUES
Highlights an organization’s core principles and philosophical ideals or convictions.
Establishes standards of conduct against which actions and decisions can be assessed.
Shapes daily culture.
Informs and guides the decisions and behaviors of the people inside the organization.
Signals to external stakeholders what’s important to the company.
German-born American economist & Harvard professor
MISSION STATEMENT
They just need to get things or jobs done; hence, they hire products to do the jobs for them.