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What is EFFECTIVE COMMUNICATION in Business?
Effective communication skills in business are the abilities that allow people to exchange information clearly, accurately, and empathetically. They involve not only what you say, but also how you say it, how you listen, and how you write. These skills are essential for building strong professional relationships, boosting productivity, and achieving organizational goals.
Basic 2-Way Communication
Business Communication
A definition
Harvard Business Essential, 2004
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According to the book's perspective, business communication is a core competency that involves choosing the optimal medium, timing, and message to achieve a desired outcome, whether it's influencing a colleague, motivating a team, or securing a new client.
Common Methods or Channels
1. Face-to-Face Meetings
In-person gatherings facilitate direct
communication, ideal for discussions,
decision-making, and collaboration.
2. Telephone/Conference Calls
Voice-based communication over the phone,
including conference calls for multi-
participant discussions.
3. Email
Electronic messaging for formal written
communication and document exchange
within and outside the organization.
4. Instant Messaging (IM)
Real-time text-based communication for
quick and informal exchanges within a
team or organization.
5. Video Conferencing
Virtual face-to-face communication using
technology, enabling real-time interaction
for remote teams or organization.
6. Memoranda
Written documents conveying official
announcements or updates for internal
communication.
7. Reports and Documentation
Formal creation of detailed documents for
conveying information, analysis, or research
findings.
8. Presentations
Communicating information using visual
aids, such as slides, in person or virtually.
9. Social Media
Utilizing online platforms for business
communication, including customer
engagement and brand promotion.
10. Intranet
Private network within an organization
facilitating internal communication,
document sharing, and collaboration.
11. Newsetters
Periodic publications offering updates and
information to employees or external
stakeholders.
12. Blogs
Corporate blogs for sharing insights,
industry updates, and company news with a
wider audience.
7 Principles of Effective Communication
Clear
Concise
Objective
Consistent
Complete
Relevant
Understanding of Audience knowledge
Writing in Business
2 Keys to Success:
1. Audience (the people you are writing to)
2. Purpose (the reason you are writing)
Keep in mind that this following are very important in writing for the reader, who are also the receiver.
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Word Choice & Tone
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Language as an Obstacle
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Bias-Free Writing
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Concise Writing
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Clarity
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Parallel Construction
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Emphasis
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3-Part Writing Process
Why is effective written communication important in a business setting?